Heinz has a thing for sustainable products. It plans to have only globally recyclable, reusable, or compostable packaging by 2025 and achieve net zero greenhouse gas emissions by 2050. Those are respectable, and now, by their new partnership with Pulpex, much more achievable goals.

The new bottle made of pulp would be completely recyclable within paper waste streams.

Pulpex will help Heinz by offering up its proprietary paper bottle packaging. The innovative and sustainably minded company was first to patent a customisable, single-mould paper bottle made from FSC-certified, responsibly sourced wood pulp. It is now poised to use this material to make a bottle that would replace the glass one many consider iconic.

That current glass bottle is already completely recyclable, but only in the E.U. will you find their plastic squeeze bottle made from 30% recycled content. All plastic bottles come with fully recyclable caps. The new pulp bottle would bring more uniformity to situations like these. It will also make Heinz the first sauce brand to work with Pulpex across its condiment line.

“We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration,” said Scott Winston, Pulpex CEO. “We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.”

If successful, the new bottle would likely have a much smaller carbon footprint. It would also be recyclable in paper waste streams. But first, prototype testing will take place to assess performance.

“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” said Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer at Kraft Heinz. “We’re eager to continue discovering more sustainable packaging for our beloved and iconic brands.”