New to Kellogg is a product that doesn’t leave you stranded for cereal when you don’t have milk. Insta-Bowls will allow the consumer to simply add cold water, which will rehydrate the powdered milk inside, turning it into liquid milk.
The product will come in four well-known varieties: Apple Jacks, Frosted Flakes, Froot Loops, and Raisin Bran Crunch. For now, you will only be able to purchase the bowls at Walmart, where they will be selling for a suggested price of $1.98. National distribution will follow.
“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” said Chris Stolsky, Marketing Director at Kellogg Company. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”